Table Of Content
Psychedelic, retro, and inspired by funk psychedelic styles, this font is the perfect fit for a 70s style logo. This type of font was seen in poster design for music festivals, album covers, and much more. The last three examples from creative artists prove that 70s graphic design styles may vary extremely, and the times were great to experiment.
Trends in 1970's Graphic Design
As a result, logos from the 1970s often embraced themes of nature, individuality, and social justice. The typography featured here is a script font, and its roundedness displays that fun and friendliness that were so iconic in the 1970s. With modern minimalism and retro trend rising, one of the most popular artistic approaches right now is to design with 70s stripes. The decade is popular with a lot of huge festivals that were everywhere and anytime. Let’s take a look at some 70s poster design examples that were used to get people to events.
The Coca-Cola Logo: Evolution of a Classic
Wells founded the center in 1988 and has spent the past 30 years collecting and exhibiting posters and graphics related to protest, activism, resistance, and struggles for equality. On June 30, they’ll open an online exhibition of posters chronicling LGBTQ struggles and celebrations, drawing on other collections, including the ONE Archives. While in-person exhibitions won’t resume until next year, the center will reopen on June 15 for those interested in making research appointments to peruse their extensive archive. The Social and Public Art Resource Center (SPARC) began in 1976 with a mission to “produce, preserve, and promote activist and socially relevant artwork,” specifically murals, in and around Los Angeles. These include the Zoot Suit Riots, the Japanese Internment during World War II, and the founders of Los Angeles, who were primarily Black and Indigenous.
Punk Rock Music Event Flyer: 70s Graphic Design (PSD)
The sullen, starkly-drawn housewives of the 50s were also replaced with perky human beings. A swash is a typographical flourish that exaggerated serifs and terminals on a character. Swashes were added to 70s style fonts as a tribute to Art Nouveau, the movement that inspired flourishes in every aspect of the design world. Scher's designs for the Public Theater in New York are some of her most iconic works, featuring vivid colours, unconventional textures, and visual plays on words that subverted expectations. Her Swatch poster series exemplified her postmodernist spirit, as she remixed and collaged disparate artistic and vernacular elements into surreal pop art pieces.
With its elaborate colour-coded maze, the famous cover of New Order's Power, Corruption, and Lies inspired countless imitators seeking to capture a similar aesthetic. Colour was used creatively and psychologically in the 70s graphic design. Earthy tones like burnt orange and avocado green conveyed warmth and nostalgia. These vivid hues starkly contrasted the muted palettes of previous decades. Fashion designers drew inspiration from these bold looks, incorporating them into their collections. Diane von Fürstenberg's iconic wrap dress epitomised 1970s style with vibrant prints and figure-flattering silhouettes.
Revisiting The Golden Age Of Canadian Graphic Design - Fast Company
Revisiting The Golden Age Of Canadian Graphic Design.
Posted: Tue, 28 Feb 2017 08:00:00 GMT [source]
The typography used for the 70s logo design was a slab serif, typical of the 1970s. Besides establishing stability with the square shape, the chunky serifs on the typography emphasized that even more. This logo, like many in the 1970s, pushed the boundaries with bright colors. If you're looking to bring some of the 70s graphic design flair into your own work, consider experimenting with photomontage and collage techniques. By layering images, playing with juxtaposition, and embracing a handmade aesthetic, you can create visually engaging and thought-provoking designs that capture the spirit of the era. While there were plenty of busy designs during the ‘70s, there was also a minimalist movement that had been going strong since the ‘60s.
For a Brief, Strange Moment in the 1960s, Dresses Became Posters
As you all know, retro design, also known as vintage design, refers to imitating elements, styles, and motifs from the past into current design ideas. He aspired for a new kind of magazine art that goes against traditional printing and design methods. In his work, he wanted to reflect and represent the changing landscape of London during his time.
Just as designers were using simple forms to create representational motifs, others were using the same techniques to create fun patterns from repeated shapes. By combining swirling lines, geometric shapes, and overlapped circles, designers created some seriously mesmerizing patterns that demand attention. While the ‘50s and ‘60s relied on illustrated imagery in advertising, the ‘70s embraced photography. Illustrations didn’t completely disappear, but photos of real people were often used in combination with hand-drawn elements and illustrative fonts. This abstract design trend will be back as an important style technique used by designers for magazines and in plenty of marketing, packaging, and inspired designs. The main reason retro designs influence the audience is their powerful appeal to emotions linked to fond memories and collective experiences from that time.
Califunkia Groovy Font (OTF, TTF)
There was a lot happening in the 70s, from diverse pop culture to social movements, all of which influenced graphic design in different ways. From punk to postmodernism, there are many things about 1970s graphic design to inspire you today. Brights and bold primaries also came into vogue, with logos featuring crisp, saturated red, blue, and yellow versions. These loud, attention-grabbing colours aligned with the bold, psychedelic aesthetic of the decade.
The peace symbol became an iconic emblem, reflecting the values of the anti-war, anti-establishment generation. Environmentalism also rose to prominence, raising awareness of ecological issues. Brands and corporations sought to align themselves with these ideals of freedom, rebellion, and social progress to connect with the younger, more socially conscious consumer.
With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience. We're a creative branding agency dedicated to helping businesses like yours build and grow strong, memorable brands. Feature image created using items from a_slowik, themefire and creativemedialab on Envato Elements. To create your very own 80s Tropical design, check out this Customisable 1980s Gym Logo and 1980s Beach Party Logo Design by wingsart, or this Summer 80s Party flyer by Guuver.
Periwinkle comes with a full set of alternate swashes for capitals and a few for lowercase characters. The Visual Graphics PhotoTypositor used large negative film strips that contained characters next to each other. The user simply lined up the character they wanted to be printed with a lens, and it was later projected onto photographic paper.
Since making a comeback in 2019, the retro graphic design trend has dominated the design space, popping up everywhere from industrial, interior and graphic design to social media and pop culture. This mainly refers to the collage-style combinations of real-life photography with colorful shapes, prints, and typography. Look to leaders in pop-punk like The Ramones and Generation X for prime examples of collage and persona-driven graphics design. The 1970s saw graphic design using mixed media in various applications, including combining photography, typeface illustrations, and real people. Continue reading to learn more about the characteristics of 70s graphic design and get inspired to explore these retro design trends in your own design projects.
Recent artworks by the co-founder of Pussy Riot will be featured in a pop-up exhibition, along with an artist Q&A and performance, on May 16 in NYC. Even the world’s most proliferated images appear novel when they’re blown up on glossy paper at the Photography Show presented by AIPAD. And, significantly, in June it announced that it had received a $1 million grant from MacKenzie Scott as part of the billionaire philanthropist’s series of gifts to 286 arts and culture groups. Keep up with all things PRINT by subscribing to our weekly email newsletter. Graphic design in the 1950s and 1960s often featured cartoons and illustrations. The 1970s were years of a technology boom in the entertainment industry, that changed the world forever.
The ribbon logo and contour bottle created an unmistakable brand image that could be adapted for advertising across various media. In 70s the movie industry was influenced by some the biggest directors ever. They pushed the boundaries of filmmaking and changed the entertainment forever. Some of the evergreen classics came out and here are some examples on how the posters look alike back in 70s. We will start with one hit magazine cover example from the early 70s, a trendy 70s package design of cornflakes, and one great Coca-Cola illustration.
Milton Glaser is one of the most popular and celebrated graphic designers of all time. His work, the world-famous “I Heart NY logo” was designed during the 1970s. Even Glaser did not anticipate just how “iconic” his work ended up to be, not only for New Yorkers but for people around the globe. Many people consider graphic design in the 1970s as a stylistic travesty.
No comments:
Post a Comment